On 18 November 2025, Budakov Films successfully hosted the Multiplier Event of the Erasmus+ co-funded project CREATIVEinGREEN (Project No: 2024-1-PT01-KA220-HED-000247462) at the Faculty of Journalism and Mass Communication of Sofia University “St. Kliment Ohridski.” The event brought together 36 participants, including students, educators, creative professionals, academics, and representatives of the cultural and digital sectors. Their active participation and the depth of the discussions demonstrated the high level of interest in new approaches to sustainable design, creative entrepreneurship, and digital learning.

The Open Public Event marked an important milestone in the project’s implementation, bringing together 32 participantsfrom academia, the creative industries, and the educational sector. The event provided a valuable platform for dialogue, knowledge exchange, and collaboration focused on the integration of artificial intelligence (AI) into creative and educational practices.

About the CREATIVEinGREEN Project

CREATIVEinGREEN is an Erasmus+ initiative aimed at empowering learners, educators, and creative sector professionals to integrate sustainability, digital innovation, and creative thinking into their work. The project develops a comprehensive curriculum, two specialised training programmes, and an interactive Moodle-based learning tool. Each of these outputs is designed to support greener practices in digital content creation, design, entrepreneurship, and communication, helping to prepare Europe’s creative industries for a more sustainable future.

Partners from several European countries collaborate to design, test, and refine the project materials, ensuring high quality, inclusiveness, and relevance within contemporary higher education and professional development contexts.

Programme Overview and Key Presentations

The Multiplier Event in Sofia was structured around the main project results and provided an opportunity to introduce them to a broader audience.

“GREEN THE WEB – Sustainable UX/UI Design”

The event opened with a presentation by Prof. Dr. Petyo Budakov, Founder of Budakov Films, who introduced the first training programme focused on sustainable UX and UI practices. This programme examines how digital products can be designed with minimal environmental impact, including energy-efficient interfaces, green design patterns, accessible user journeys, and ethical decision-making in user experience design. Practical examples and methodologies were showcased, illustrating how sustainability can be embedded directly into the design workflow.

Expert Insights on Sustainable Design and Digital Learning

The session continued with contributions from UI/UX Designer Keti Tserovska and Educational Expert in Online Learning Anelia Ivanova. They discussed the practical challenges and opportunities associated with implementing sustainable design principles in real-world projects. Their insights helped participants better understand the importance of responsible digital practices and the need for creative professionals to adapt to emerging environmental demands.

“Empowering Creative Entrepreneurship in the Digital Age”

The second programme of the project focuses on equipping learners with the skills and mindset needed for sustainability-oriented creative entrepreneurship. The programme covers eco-centric business models, green digital production, ethical communication, and the strategic use of digital technologies in the creative economy. During the event, participants explored how this training offers a modern and forward-looking approach to creative business development.

The CREATIVEinGREEN Learning Tool and Moodle Piloting Insights

Mr. Yordan Karapenchev, PhD, Chief Assistant Professor at Sofia University, presented the CREATIVEinGREEN Learning Tool integrated within the Moodle platform. The tool provides an interactive digital environment that supports learners as they progress through the curriculum and the two programmes. Dr. Karapenchev shared insights from the piloting phase, including user feedback, challenges identified, and improvements incorporated into the final version. This session demonstrated the project’s commitment to accessibility, usability, and learner-centred design.

Impact and Reflections

The event concluded with a vibrant discussion among participants, who expressed strong interest in the project’s results and their potential application across different educational and professional settings. The dialogue emphasised the growing need for the creative sector to adopt sustainable, ethical, and innovative practices in order to respond to global and European priorities.

The feedback collected during the event will contribute to the final evaluation of the project and support its ongoing refinement. Participants highlighted the value of combining theory with practical examples, the relevance of the topics for emerging creative professionals, and the importance of continued collaboration between academia and the creative industries.

Organisational and Collaborative Contribution

Budakov Films organised the event in close cooperation with Sofia University “St. Kliment Ohridski,” which provided the venue and supported the academic engagement. The strong participation demonstrated the effectiveness of the partnership network established through CREATIVEinGREEN and reinforced the project’s role in promoting knowledge exchange and capacity building within the creative and educational communities.

Conclusion

The CREATIVEinGREEN Multiplier Event in Sofia marked an important milestone in the dissemination and exploitation of the project’s results. By bringing together educators, designers, entrepreneurs, and students, the event fostered meaningful dialogue on how creativity and sustainability intersect in the digital age. Budakov Films extends its gratitude to all participants, speakers, and partners who contributed to the success of this event and looks forward to continuing its efforts to support innovative and sustainable practices in the creative industries.

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those
of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be
held responsible for them.
Project No: 2024-1-PT01-KA220-HED-000247462