Corporate Identity & Design
Easybook.bg is a powerful platform for booking services and booking an appointment with preferred employees in the categories health, beauty, sports, etc. The main goal was to create an easy recognizable logo, brand identity, responsive design of the web platform as well as developing a mobile app. The main target audience is people aged between 18 – 45 who are living “dynamic life” with very diverse interests and hobbies. However, we faced one of the biggest challenges — changing a person’s habit, e.g. how to encourage people who have never ever booked online services to do that as well as creating brand awareness.
The online booking platforms have transformed tremendously over the last few decades into a fast growing and multi-faceted industry driven by economic growth, a large number of services, along with the ever-increasing number of web users. Therefore, with increased rivalry and growing demand from consumers, an online booking platform would need a corporate identity to communicate the personality, character, content, and emotion to its target audience. Since a thorough research was carried out in the very beginning in order to find out the exact needs of the users, their social behaviors, needs, interests and demands – we analyzed this data to create the so-called “Buyer Persona”.
This led us to draw a concept describing what kind of design and user experience our clients would prefer to consume. Competitors and platforms with similar profile were explored in details in order to define how Easybook.bg could stand out from the others and at the same time to be associated as a brand which belong to the online-booking industry. However, the corporate identity of Easybook.bg was designed to project the reality of the organization, which included: mission, vision, goals and services whereby these realities must be understood by its users in order to achieve a concrete and positive reputation. Alongside with the navigation bar of the website, elements like icons, symbol marks, images, font types and color palette were selected carefully with much caution to enable the brand to convey the desired message. Once the platform was designed, we tested all functionalities and features among representatives of our target audience in order to identify and prioritize some pain points. Once we defined those issues it was relatively easy to come up with effective solutions. And sometimes a change as small as enlarging a button or changing an icon can make a difference.