Founded in 2014, Checkpoint Cardio has developed patented wearables that allow constant streaming of cardiac and other significant biometric data, providing a whole system for online diagnostics, prevention and emergency reaction for cardiovascular diseases. It is one of the most avant-garde telemedicine systems for the transmission and monitoring of reliable medical data in real time. However, we were delighted to work with such an innovative company by producing a short presentational video.
We investigated in depth the Checkpoint Cardio’s corporate identity, their tone of voice and target audience.
Since the spot had to match with certain broadcasting criteria, we decided to create some infographics in order to convey the main message. This video gives answers to some questions such as: What makes the company unique in relation to their competition? What’s the nature of their current target audience and what problems do they resolve? Actually, the main focus was placed on the problems and the very effective and innovative solutions provided by our client.